NYLA Consults



Business Development and Commercial Innovation


NYLA Consults was founded in 2010 by Reedah El-Saie and emerged out of a growing demand to adopt a more creative and hands-on approach to innovating and commercialising ideas, projects, businesses and organisations.

NYLA Consults in development and commercial innovation in the culture, heritage, leisure, sports and regeneration sectors in the UK and EMENASA (Europe, Middle East, North Africa & South Asia) regions. The company works with local government, charities, sports clubs, SMEs, creatives, designer-makers, sole traders and start-ups.


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Reedah El-Saie

Reedah graduated in Law from The London School of Economics and read an LLM at University College London before qualifying as a barrister going on to work as a management consultant for Roland Berger & Partner. Reedah has launched several businesses including a themed restaurant, art gallery and more recently wallpaper & fabric design, which were extensively featured in the media.