Boutique Brand Agent


IDYLIST is a boutique brand agent in London, enabling high-end fashion accessory brands increase their global exposure and sales. We love to discover new brands and specialise in helping them branch out into the global market.

We believe in the designers we work with, we believe in their talent, vision and the quality of their products as well as their global potential. The range has an exclusive selection of luxury handbags, linen, cotton, silk and wool scarves, bohemian, luxury and modern jewellery, organic sunglasses, bespoke designer hats, elegant swimwear, and more.

Our vision is to connect these beautiful designs with those people searching to discover unique items, through private sale events. IDYLIST also provides advisory services to these brands in all aspects of internationalisation, such as financial, legal, and wholesale.

We work mainly with trendsetter designers from Istanbul and we are always interested in discovering talented designers from any background or country.


Lavinia Davolio Profile with Lavolio. Photo credit- Geoff Pugh (1).JPG

Idil Ustun Ugur

IDIL likes dancing, travelling, the full moon, photography, scuba diving, sea turtles, motorbikes and African safaris.
She has been based in London for 10 years and has a background in industrial engineering, management consulting, internet strategy, and fundraising for MOCEP Charity (Mother Child Education Program). The beautiful hat in this photo is a bespoke design of Merve Bayindir ( for Royal Ascot.