We share authentic Syrian food inspired by our tradition and welcome our customers with an open heart.
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'It was at that point that I decided to stop living for others, and to embrace the body and the skin that I am in. I decided to fall back in love with myself.'
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'Style is all about connecting with a look & feel – maybe an era, a cut, a material – and making it your own. I’ve always been inspired by the Golden Era of cocktails.'
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'I am not a designer, a fashion victim or a trend setter. I just love creating with my hands and I am obsessed with the power of ‘a unique piece’.
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'I believe that you look best when you feel like YOU, that I look best when I feel like me and that we all feel best when we wear what we feel good in.'
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'Be true to your most original self. I don’t care if 'not normal' in fact it's the way I keep my integrity intact.'
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'It's taking a good look at how our industry works and choosing to go against the grain when you don't like its direction. Banning retouching model photos was my first rebellion.'
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'Our story is 5 years old and started, like many companies from the floor of our sitting room. So.....how do you start a fashion brand?'
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'It put my life into perspective and in a sense I could say fashion helped end my sense of isolation that living with a disability had given me.'
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'So what happens in the fashion industry when you reach typical retirement age – in an industry where, contrary to what many people might think, age and experience are hugely valued?'
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'In the age of technical acceleration, everything is changing and that includes interiors, we now have an ability to give greater power back to the customer and we do this using 3D customisation technology and Augmented Reality.'
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'The music and dance are inextricably linked and African prints ... brightly-coloured costumes worn for special events contain symbols conveying messages relating to important life events such as marriages, births and the transition from childhood to adulthood.'
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'Now we have to work really hard to drive growth once again - a tough, painful lesson - don't be afraid to be a little early-days.'
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'My first tip, never believe anyone who says doing business with your friend doesn't work.'
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'I always wanted to have tea at the centre of my own venture when I grew up... so here I am... facing so many challenges as an entrepreneur.'
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'I am an "accidental entrepreneur"... but it is something I was clearly meant to do, it is my calling. Everyone has a role in life.'
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'I am juiced by what I do - I feel like I can keep doing this forever and never get tired and that's how I know I have found my true path.'
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